Tech & AI · Free Selfie

Digital maturity

Are your digital tools helping your business move forward? Check everyday practices and how you use new technology.

Start your free SelfieFor enterprise partners

About 7 to 10 mins

to complete

60

quick questions

7

areas covered

No sign up needed

Answers stay private

What is it?

Digital maturity is how effectively your business uses information, technology and working practices across everyday operations. It is not simply the number of software subscriptions you hold. A digitally mature process connects the people doing the work with reliable information and clear responsibilities.

For a small business, this might mean linking an enquiry to a quotation, keeping stock records accurate or ensuring staff use the same customer details. Owners and managers need to consider skills, data quality and process design alongside the tools themselves.

Why it matters to your business

When staff copy order details between spreadsheets, search several inboxes for approvals or work from different stock figures, small errors can create repeated delays. New software may reproduce those problems if the underlying process and ownership remain unclear.

Assessing digital maturity helps you see where better information, simpler routines or staff training could matter more than another purchase. The digital readiness Selfie is a self assessment, not an independent audit or official approval of your systems. Its role is to support practical priorities, not certify that technology will deliver particular results.

What your Selfie looks at

7 areas plus disruptive technologies, one clear picture

Innovation

Why it matters for digital maturity

Digital tools make it cheaper and faster to test new ideas, learn from customers and improve what you offer. Mature businesses use information to decide which ideas are worth pursuing.

Leadership

Why it matters for digital maturity

Owners set the direction for technology. Clear priorities, budget and ownership decide whether digital tools solve real problems or just add more subscriptions.

Marketing

Why it matters for digital maturity

Customers search, compare and buy online. Using digital channels and customer information well helps you reach the right people and see what actually brings in work.

Operations

Why it matters for digital maturity

Everyday work like quoting, ordering and invoicing is where duplicate entry and errors cost time. Connected processes and reliable data keep work flowing.

Organisation

Why it matters for digital maturity

Tools only help when people can use them. Skills, shared ways of working and clear responsibilities turn technology into consistent results across your team.

Products

Why it matters for digital maturity

Digital features, online ordering and better product information can add value to what you sell and help you respond faster to what customers want.

Service

Why it matters for digital maturity

Customers expect quick, consistent answers on their preferred channel. Shared customer records and simple online options make service easier to deliver well.

Part 2 · Disruptive digital technologies

How you use the technologies changing business

Digital maturity is not only about everyday systems. It also reflects how well you understand and put emerging technologies to work. The Selfie asks how far you have gone with each of these, from not yet looking to using it in your business.

  • Data Centricity
  • Digital Foundations
  • Marketplace Participant
  • Online Collaboration
  • Internet of Things
  • Two way Social Media
  • Marketing Automation
  • Mobility
  • Artificial Intelligence
  • Cloud Computing
  • Open API
  • Personalisation
  • 3D Printing
  • Digital Sales & Service
  • Digital Products
  • Collaborative Economy
  • Supply Chain Integration
  • Production Automation

From a few taps to a practical plan

  1. Step 1

    Tap through

    Answer Yes or Not yet to short, plain statements about how you work today.

  2. Step 2

    See where you stand

    Get a visual snapshot of your strengths and the gaps worth looking at first.

  3. Step 3

    Turn it into a plan

    Create a free account to turn your results into a prioritised Action Plan.

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For enterprise partners

Help your business customers move forward

Why businesses struggle with this topic

Banks, software providers, wholesalers and business networks often serve customers whose operations span paper records, spreadsheets and disconnected applications. Each arrangement may work locally, while the overall process depends on one person remembering what happens next.

Customers may struggle to describe requirements because they have limited time to map workflows or separate a process problem from a software limitation. Enterprise sponsors also receive inconsistent information about skills, data quality and decision ownership. This makes product selection and implementation support difficult when the starting point is an incomplete account of daily work.

Where enterprise support makes a difference

Banks, technology providers and trade networks can sponsor education, targeted maturity assessments and workshops that map everyday processes such as quoting, purchasing and invoicing. Support can focus on ownership, information quality and staff capability before customers decide whether new software is necessary.

Customers gain clearer requirements and a practical sequence for improvement. Sponsors gain more useful conversations about suitable services and implementation support, rather than relying on product demonstrations alone. Access to competent process or technology specialists can address specific gaps without presenting readiness scores as audited performance or guaranteed commercial value.

Explore enterprise partnerships

See where your business stands today

Free, quick and private. A self assessment to help you set practical priorities, not an independent audit.

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